Some interesting thoughts of Eric Olsen on "work" vs "play". Is blogging work? Sometimes. Cranking out a screed on anarchism is a certain amount of work. Even crafting this little snippet is a little teeny work, though it is much more play than anything else.
I don't thinking blogging per se is ever gonna make money, but that's fine. Some bloggers will make money, writing longer pieces or selling reprint rights to for-profit publications. For these few bloggers, writing will be work. But meanwhile, most bloggers will never make any money nor even fame outside of a small circle, like kids who play hoops down at the local rec center once a week. For these folks blogging had better be play - or else, they will just stop doing it.