Americans simply can't watch soccer on TV without making lists of all the ways we'd fix the game to make it better. We're reformers and improvers and tinkerers by nature, and it drives us crazy to see something with the potential of soccer that is mired in primitive rules.
This reminds me of the P.J. O'Rourke bit about Russia, where he observes the post-Communist level of competition and thinks it's not quite there. He just wants to bring in a few Americans, grandmother types, who would whip the restaurant he's in into shape in a few days with liberal applications of American commonsense, niceness, and cleaning products.